The foundation of my business has always been built on the desire to make people happy with cake and whilst this is still true today, I felt the need to analyse and revisit what this really means for me as a cake artist and most importantly the impact it has on my customers.
Photography Credit: Caitlin and Jones As I pondered over this, I began looking over images that I had accumulated over the years in my cake business and found that, in amongst my favourite images were those shared by my customers capturing the exact moment I bake for. This definitely reinforced my ‘why?’, why I do what I do? and I absolutely believe in the truthfulness of it My ‘Why?’ is:
“To create happy moments with design that is sophisticated and elegant so that beautifully crafted cake can be enjoyed with the ones we love and cherish.”
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